In today’s competitive retail landscape, grabbing customer attention is crucial. While digital marketing plays a vital role, well-designed physical signage remains a powerful tool for attracting customers and driving sales. Projecting signs, in particular, offer a unique advantage by extending your brand message directly onto the street, catching the eye of potential customers and enticing them to explore your business.
What are Projecting Signs?
Projecting signs are signs that protrude outwards from a building wall, typically at a right angle. They come in various shapes and materials, including circular, square, and frameless lightboxes, crafted from traditional materials like brass, bronze, copper, and stainless steel, or contemporary options like acrylic and corten steel.
Why Choose Projecting Signs for Retail?
The benefits of projecting signs for retail are numerous:
- Increased Visibility: Projecting signs extend your brand message beyond the confines of your shopfront, making it more visible to pedestrians and passing traffic. This is particularly advantageous on busy high streets or areas with heavy footfall.
- Enhancing Brand Identity: Projecting signs offer a prominent platform to showcase your brand logo, colours, and messaging. A well-designed sign creates a lasting impression and reinforces brand recognition.
- 24/7 Advertising: Unlike digital displays, projecting signs (especially illuminated ones) work tirelessly, promoting your business even after closing hours.
- Improved Customer Experience: Clear and informative projecting signs help customers easily locate your business and understand what you offer. This translates to a more positive first impression.
- Cost-Effective: Projecting signs are a relatively cost-effective investment compared to other forms of advertising, offering long-lasting value for your money.
What’s The Evidence?
Studies consistently highlight the significance of effective signage for retail businesses. Here are some key takeaways that underline the value of investing in projecting signs for retail:
- Over 60% of businesses report a 10% sales increase simply by adding or updating their signage (Signage Foundation).
- 68% of consumers believe a store’s signage reflects the quality of its products or services (FedEx).
- 77% of respondents reported difficulty finding businesses due to poor or absent signage (Custom Neon).
- 67% of consumers have purchased a product or service because a sign caught their eye (FedEx).
Projecting Sign Trends: A Look at What’s Hot in Retail Signage
The world of signage is constantly evolving, embracing new trends that cater to modern consumer preferences. Here are some popular trends to consider for your projecting sign for retail:
- Minimalist Design: Clean lines, simple fonts, and a limited colour palette are key. This approach creates clear, impactful signage with a sleek, modern aesthetic.
- Bold Typography: Custom fonts allow your business to stand out and create a unique brand identity.
- Retro and Vintage Styles: Nostalgia is a powerful marketing tool. Retro-inspired projecting signs, such as blade signs, can be eye-catching, memorable, and potentially budget-friendly.
- Local Flavour: Incorporating elements of your local community into your projecting sign design fosters a connection with customers and showcases your commitment to the area.
Optimise Your Retail Presence with Projecting Sign 95
Now that you understand the power of projecting signs for retail, let’s introduce the Cherwell Projecting Sign 95, a solution designed to meet the needs of modern retailers. Projecting Sign 95 is a robust and stylish sign featuring a back-to-back ACM tray mounted on a sturdy powder-coated wall bracket. It is similar to the popular wall-mounted sign tray, but designed to be projecting. This construction ensures durability and allows for larger sign sizes without compromising strength.
Cherwell’s Projecting Sign 95 is delivered ready for you to customise with your client’s brand graphics and then install.
Get in contact with us today to learn more – your trusted partner for sign trade supplies!